Waxing Stupid

Turtle Wax make products that keep cars looking pretty, and as such have a fairly masculine consumer base. To try and widen its appeal to the fairer sex a photo shoot was organised in time for an April Fool's Day release, showing women engaging with the product in sometimes unexpected ways. Pitch was critical in these pictures - not too salesy, not too zany - and in the end we favoured a straightforward approach with a lick of 'Dear Deidre' aesthetic...